Solution

Over three successful collaborations, I created a series of dynamic photo and video content for Vessi’s new product launches, including their shoes, boots, jackets, and backpacks. Recognizing that user-generated content (UGC) resonates well with their audience and is currently performing well on social media, I produced engaging UGC videos to showcase Vessi's products and features, helping to grow their social media presence.

I brought the products to diverse locations such as Quebec, New England, and Belize to showcase the versatility, waterproof capabilities, and durability of Vessi's products and advertise them as the ultimate travel gear.

These projects resulted in increased product and launch awareness, attracted new customers, and enhanced their social presence. Vessi now has a diverse set of high-quality, engaging content to promote their current and new products across their website, social media, ads, and other marketing collateral.