Solution

I created a comprehensive multimedia campaign strategy that included photo & video content and social promotion. During my stay in the off-season, I documented my experience through daily Instagram story posts, showcasing the resort's unique appeal and activities. This real-time promotion helped to increase brand awareness and engagement. Post-visit, I continued to support their marketing efforts with sponsored posts on my social media channels, highlighting the property and its offerings and successfully attracting a new audience.

I also created high-quality, updated photo and video content that captured the essence of Slickrock Adventures, from its pristine natural environment to the exhilarating activities available. This new content revitalized their promotional materials, providing a fresh and dynamic representation of the resort. As a result, the campaign led to a 20% increase in Instagram followers and a 15% boost in website traffic, significantly enhancing their online presence and drawing in more potential visitors.